“ A merchandising industry geared up to cash in on the popularity of the novel. Loyal fans could spray themselves with Woman in White perfume, wrap up in Woman in White cloaks and bonnets, and dance to various Woman in White waltzes and quadrilles.
Literary critic Matthew Sweet in his intro to the Penguin Classics edition of The Woman in White, first serialized in 1859.
In case you thought the practice of product tie-ins was invented in the 1970s.
Quote tagged as: merchandising books woman_in_white those_darn_victorians
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