think-progress: Victoria’s Secret vs. Dove.  (Dove has had a bunch of pretty awesome campaigns) image via It’s not that Dove’s campaign is inspiring, but that Victoria’s Secret’s is so soul-crushingly awful, displaying the kind of corporate disingenuousness that should earn its execs a one-way ticket to hell. It’s a matter of degree. Both are big companies using “empowerment” to sell crap to consumers for the benefit of their shareholders. The real difference between these two images is their target audience. As VS’s televised “fashion shows” make clear, the tacky-underwear purveyor’s primary audience is men. Dove’s plain-Jane soap’s is women. Both traffic in fantasies. VS’s is sexually available supermodels. The twist in this particular ad campaign is that the fantasy supermodels are “real” women and thus purportedly that much more accessible (or something). Dove is selling the fantasy that women are ok just the way they are, something the ENTIRE HISTORY OF ADVERTISING totally refutes. Six of one, half a dozen of the other!

think-progress:

Victoria’s Secret vs. Dove. 

(Dove has had a bunch of pretty awesome campaigns)

image via

It’s not that Dove’s campaign is inspiring, but that Victoria’s Secret’s is so soul-crushingly awful, displaying the kind of corporate disingenuousness that should earn its execs a one-way ticket to hell. It’s a matter of degree. Both are big companies using “empowerment” to sell crap to consumers for the benefit of their shareholders. The real difference between these two images is their target audience. As VS’s televised “fashion shows” make clear, the tacky-underwear purveyor’s primary audience is men. Dove’s plain-Jane soap’s is women. Both traffic in fantasies. VS’s is sexually available supermodels. The twist in this particular ad campaign is that the fantasy supermodels are “real” women and thus purportedly that much more accessible (or something). Dove is selling the fantasy that women are ok just the way they are, something the ENTIRE HISTORY OF ADVERTISING totally refutes. Six of one, half a dozen of the other!

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    I’m reblogging this not because I’m outraged or anything, but because I’m really, really GLAD. I have no problem...
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    Victoria’s Secret can suck it.
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    Yes, All of this^
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    Honestly I hate it when people say skinny people are unattractive. If someone is skinny, they’re beautiful. If someone...
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